MVP e-commerce website

Créations de la Seine

Role

UX/UI Designer

Team

2 Designers

Duration

2 Weeks

Year

2024

Context

Créations de la Seine is a family-owned art supply and stationery store in Paris. Their goal is to create an e-commerce website that showcases their unique products to a broader audience, becoming the go-to destination for art supplies.

Challenge

The website should preserve the traditional charm of Creations de la Seine, foster community engagement, offer exclusive products, commit to sustainability, and ensure technical excellence.

Secondary Research

In our secondary research, we analyzed industry trends and consumer behavior within the art supply and stationery market. We found a growing demand for high-quality, unique products that offer a personalized shopping experience, particularly among artists, creatives, and stationery enthusiasts. The shift towards e-commerce has increased the importance of visually rich, user-friendly websites that provide immersive product experiences and clear, detailed information. Additionally, there is a significant interest in sustainable and locally-sourced products, reflecting broader consumer trends towards eco-conscious shopping.

Market Research

Given the business goals of Créations de la Seine, the list of competitors should focus on those who have a strong presence in Paris, offer a robust online community, collaborate with local artists, and are committed to sustainability.

This information helped us to position Créations de la Seine. The positioning map visually illustrates how different brands are perceived in the market based on two key dimensions: product-focused versus experience-focused, and long-lasting versus practical short-term use.

In this map, the horizontal axis distinguishes between brands that emphasize tangible product features (product-focused) and those that prioritize customer experience and emotional engagement (experience-focused). The vertical axis separates brands that offer durable, long-lasting products from those designed for immediate, practical use.

Créations de la Seine is positioned in the quadrant that emphasizes experience-focused and practical short-term use, indicating a strong emphasis on customer experience and products designed for immediate needs.

User Research

Interviews

Persona

User Journey

Target audience: artists and creatives, stationery enthusiasts and gift shoppers.

Quantity: 5 interviews.

Topics: shopping habits, challenges with online purchasing, sources of creative inspiration, desired product features, online shopping preferences.

Problem Statement

People with creative spirits and sophisticated tastes need to find a way to discover high-quality products and unique ideas to inspire their artistic endeavors given the fact that online stores don’t provide immersive experience and enough information.

Ideation

Creations de la Seine aims to create an online art supply store that bridges the sensory gap for creative individuals.

Our homepage and survey features

Users can find inspiration. Also supported by an inspiration tool and AI image generation to spark creativity.

Immersive product pages

That includes detailed photos, reviews, user tips, and examples of product use by local artists if possible, ensuring a full sensory experience.

Helpful categorization

With themed or product focus collections customers can easily discover high-quality products.

Provide a secure payement

Fostering confidence and satisfaction in every purchase.

Concept Sketching and Testing

Our concept sketches we tested with 3 users.

Branding

The moodboard we created brings together the elegance, Parisian charm, and creative spirit we want to capture. We’ve woven these elements into the website design, crafting an interface that feels both refined and full of vibrant, artistic energy.

During our visual competitor analysis, we aimed to create a design that strikes a balance—something more elegant than Tigre, yet less formal than Art du Papier.

Final Prototype

1

Improved Online Shopping

Créations de la Seine enhances the online shopping experience, making it more engaging and sensory-rich for discovering high-quality products.

2

Inspiration and Creativity

The home and collection features thematic sections and an inspiration tool, help users find unique and creative ideas.

3

Detailed Product Pages

Product pages offer detailed and categorised : photos, reviews, user tips, ecological gestures, workshops invitations and examples from local artists, providing a comprehensive and immersive experience.

Learnings and Next Steps

Next Steps

A creative loading screen with an animation of the Seine being painted.
A personalized profile that tracks your taste preferences.

Learnings

#1 - Finding the right balance between stakeholder expectations and user needs is key; when both are in harmony, we create a product that meets business goals and delivers a fantastic user experience.

#2 - Teamwork is essential, especially when deadlines are tight; working together and communicating helps us tackle challenges more effectively and get things done.